SWF has seen its turnover rise from €17m in 2003 to €27.4m, a startling rise for a distribution company in a mature sector. SWF no longer produces its own hoists, instead putting its own branding on hoists and crane kits supplied by parent company KCI Konecranes. Leading the successful reinvention of the company is Jürgen Dlugi, who stepped up from sales and marketing director to managing director in 2004. “We deliberately reclaimed our core competence as supplier for crane constructors,“ Dlugi has said. A feature of Dlugi’s leadership is the enthusiasm and team spirit of his youthful team.
Dlugi himself gives the credit for the new energy within SWF to his young marketing and communications manager, David Rennert.
