In response to growing market opportunities, Prolyte decided last year to open a sales office which could accommodate this market from within.

Fokko Smeding, CEO, said: “The Gulf region and Dubai in particular is developing at a massively fast pace. There is a strong need for our products in permanent installations as well as for a range of local events. Both the event market and the entertainment market are expanding fast. Behind the scenes we worked hard to get the PME office up and running and I’m very proud of this accomplishment.”

The Prolyte Middle East sales team consists of Riham Abuelem, general manager and Roni Bader, sales director. Roelof Bouman, technical support manager, will offer his expertise whenever technical support is required.