Not everyone appreciated the article on lifting in the entertainment industry in our last issue. It is a specialist field, several readers responded, in which a very high premium is placed on experience. There are already too many young pups trying to get into the market and landing themselves, and a lot of other people, in difficulties. Such articles will only serve to encourage more new entrants who mistakenly believe that they have got what it takes.
That may sound to some like self-serving protectionist baloney. Competition, one may argue, is the best way to protect the interests of the customer. However, while we would give every encouragement to any entrepreneur seeking to grow his or her business in new markets, we are more than happy to help put across the message that lifting in the entertainment industry is not the same as in other industries and that new entrants should tread very carefully indeed.
Our cover feature this month coincidentally returns to the theatre to explore a rather special application. If last month’s article gave any potential new entrants ideas of an easy transition into this market, we feel sure that this month’s will have the opposite effect.
