Taking place from March 17-20 2014 at Atlanta’s Georgia World Congress Center, the second iteration of Modex will feature nearly 800 manufacturing businesses stemming from all corners of the supply chain sector.
The organisers have taken the decision to divide the four-day exhibition into three centres focused on key areas if the supply chain. These comprise manufacturing and assembly solutions, fulfillment and delivery solutions, and information technology (IT) solutions.
In addition, an extensive educational conference will run concurrently with the show and include sessions such as improving operational efficiencies and visibility in manufacturing as well as distribution and for the overall supply chain.
This format is designed to allow attendees to learn about various manufacturing; distribution and supply chain solutions in the educational sessions and importantly, view the equipment, systems and services that can actually implement these products.
Modex 2014, which spans 250,000sqft, is expected to attract a wealth of distribution and supply chain figures from the United States, Canada, Mexico as well as more than 80 countries from across the globe.
At this year’s show, visitors will also be able to attend the Modex Supply Chain Conference, which will feature nearly 200 free-of-charge educational seminars designed to place the spotlight on industry trends, the latest technology and best practices. The conference will feature keynotes from figures such as Delta Air Lines president Edward H. Bastian and former Walmart chief executive Lee Scott.
According to Carol Miller, vice president of marketing and communications services at the MHI says trade shows such as Modex are an essential part of an integrated marketing program.
She adds: "Only at events like Modex can companies showcase and demonstrate their solutions in a face-to-face environment to a large number of highquality and influential contacts. This exposure to manufacturing and supply chain professionals when they are actively searching for solutions enhances their brand and shortens their sales cycle."
Miller goes on to explain that expos such as Modex are particularly important for manufacturing and supply chain professionals wanting to gather, source solutions and to also gain access to education and thought leadership.
"Again, the face-to-face component of expos like this is even more valuable today in our digitally connected world. The event provides one week where professionals can gather to experience first-hand the best and most innovative solutions the industry has to offer — solutions that span the entire supply chain," Miller adds. "They can see for themselves how the broad range of solutions showcased at Modex integrate and work together to improve their efficiency, increase visibility and control costs."
