RiConnect, provider of cloud-based Software as a Service (SaaS), is the Headline Sponsor at this year’s LiftEx, which takes place October 16-17, at London’s Olympia.
It represents an emphatic return to the show — the flagship event of the Lifting Equipment Engineers Association (LEEA) — having exhibited for the first time last year in Liverpool. Exhibiting alongside Yoke Industrial Corp., an industrial lifting equipment manufacturer.
A multifaceted sponsorship package offers unprecedented exposure before, during, and after the event at Olympia’s West Hall, at a time where the business is poised to digitalise the supply chain with its range of technologies that help the industry achieve productivity, efficiency, safety and sustainability.
The LiftEx sponsorship is timely, as the Machinery Regulation addresses advances in technology, bringing digitalisation of industry to the fore. Yoke, for example, now puts radio frequency identification (RFID) chips featuring RiConnect software in 95% of its range of forged products, allowing users to keep up with pre-use checks, unique identification numbers, and prepare for the move towards January 2027, when everybody is expected to be working to the new regulation.
“We wanted to show our full support for LEEA, especially as this year marks its 80th anniversary. We are also focusing more on giving our brand maximum visibility as our solutions enter a new phase of relevance to the entire industry with January 2027 fast approaching when the EU Machinery Regulation fully applies, and the Machinery Directive [2006/42/EC] is repealed,” said Rob Whitehurst-Maiden, sales manager, RiConnect.
“Safety is essential; we are dedicated to simplifying and digitalising the processes around compliance and traceability for equipment management. At RiConnect we believe in the importance of LEEA to the continuous improvement of safety across the industry. Supporting LiftEx as Headline Sponsor was a compelling offer and one we couldn’t overlook, especially at this time,” added Leanne Whitehurst-Maiden, sales director, RiConnect.
The co-location with Yoke, a Gold Sponsor, presents RiConnect with a prime opportunity to demonstrate to visitors how chips can even be embedded in a 7mm connector and 1t capacity shackle, showcasing an app and desktop site to read and capture data. The combination drastically enhances safety and makes the exhibit relevant to anyone looking to digitalise their products or bring safety to the forefront of their organisation.
LEEA will host an Accredited Training Scheme Seminar, where free end-user training sessions will take place over the two days of the show. RiConnect, itself, will host a digital seminar in Aberdeen next month (September), and has identified synergies in the demographics likely to attend at either ends of the UK market geographically.
RiConnect has also entered multiple LEEA Awards, which will be presented on October 16, at London’s famous Dorchester Hotel.
Visit RiConnect at LiftEx 2024 Stand 50.
