Cattron officials indicated that the move is intended to take advantage of their Sao Paulo, Brazil-based operation and its proximity to other South American markets – along with its cultural and language similarities.

“We are very pleased Laercio will be managing all of our South American marketing and sales activities,” said Jim Robertson, Cattron Group International’s senior vice president, marketing and sales-industrial. “Laercio’s experience with our organisation, languages skills, background in electronics, maintenance management, marketing and sales makes him uniquely suited for such a responsible and challenging position.”

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The key factors will be language, Latin culture, geographic proximity, and shared experiences

Neves said: “I believe that I will be able to help our distributors in South America increase our market share and support our products better. The key factors will be language, Latin culture, geographic proximity, and shared experiences.”

Neves, born and educated in Brazil, has degrees in electronic engineering and maintenance management. He has been with Cattron since 2003 and is fluent in Portuguese, English and Spanish.


Laercio Neves Laercio Neves The key factors will be language, Latin culture, geographic proximity, and shared experiences