Nine cranes have already been delivered with the remaining 15 being delivered throughout the first half of this year.
Mark Hierons, head of cranes at Hewden, said: “After talking to our customers and analysing their hiring patterns, we found that approximately 96% of cranes hired, prior to the re-alignment in August, were for cranes under 100t.”
So, he continued, the strategy was simple. “The money gained from divesting our fleet of cranes over 100t, has now been reinvested to ensure that we give customers more of what they want,” said Hierons.
In the six months since changing the focus to offer cranes up to 100t, the company’s overall crane investment has totalled £8m (over Euros 12m).
