Hewden, one of four companies shortlisted for the award, was selected as a result of research carried out into the penetration of the company’s key messages and an analysis of its customers’ route to market.
Prior to the research, Hewden embedded two key messages into its communications strategy:
– One Hewden. Research found that customers wanted an integrated nationwide offer, all easily available and supported through the extensive depot network
– Total rental solutions. This was designed to highlight Hewden’s large and diverse range of products comprising accommodation, cranes, hoists, powered access, power generation and site services.
TARP, a leading customer experience research consultancy was appointed in February 2006 and conducted research to establish the impact these messages had, as well as the most effective media channels.
Jeff Schofield, head of marketing at Hewden said: “The Construction Marketing Awards are an excellent example of how our industry is recognising not only the actual construction projects that are being carried out but also wider issues of marketing and business development, which are the cornerstones of any successful business.”
CMA 2006 is supported by CIMCIG – the Chartered Institute of Marketing Construction Industry Group.
