Qualified readers from its extensive database will now have the facility to read their issue online. The digital copies are in addition to the regular 9,000 printed magazines. Every advertiser in the paper issue will receive a free advertisement in the digital issue plus a free embedded link for direction to either their company website or email address.
Hoist editor Richard Howes said: “Hoist is giving you more opportunities to reach existing and potential customers. And it won’t end here. We will continue to develop the magazine to make it the best value product for you.”
He added: “We are also changing the profile of our readership. We are increasing the percentage of end-users who receive the magazine. This means that, going forward, not only will the magazine go to the crane and hoist sales channel, it will also reach more of the ultimate customers, crane users,” Howes concluded.
If you have any news, views or opinions you want to share with the industry, please get in touch – there’s no better place to get your message across.
Contact Richard Howes by tel: +44 (0)208 269 7861 or by email: rhowes@wilmington.co.uk.
