The change of name is part of the global brand strategy that Konecranes has been pursuing since September 2006 with regard to all its group companies.
“By dropping KCI at the beginning of the company name and promoting business consistently under one simplified name, Konecranes aims to systematically increase its brand equity among its customers,” said president and CEO Pekka Lundmark.
The new name was approved by the Annual General Meeting of Shareholders on March 8 2007 and has been entered in the Trade Register. The parent company name in Finnish is ‘Konecranes Oyj’ and in Swedish ‘Konecranes Abp’.
Konecranes CEO Pekka Lundmark Pekka Lundmark
