Sales director John Evans said: “Further to the multi-million pound refinancing package late last year and the subsequent change of registered company name to Red Rooster Industrial (UK) Limited, our strategy has been to update the company image and strengthen our partnership with existing lifting equipment trade outlets.”

The display set-up is intended for use by existing trade outlets wishing to promote the range of red rooster products using so-called “modern and eye catching” equipment at trade exhibitions.

The display is available free of charge and will be manned “at all times” by a red rooster representative. Interested trade outlets should contact Red Rooster at info@rriuk.com stating venue address and required dates.

Evans concluded: “The taxi advertising will further enhance our profile within the Aberdeen area whilst promoting the sale and rental of hoists, winches and load measuring equipment.”