Yoke said Charlesworth will spearhead its commercial expansion in UK “by leveraging his sales experience and pragmatic approach alongside his extensive network of channel partners and end users”.
He joins Yoke after five years at below-the-hook lifting equipment manufacturer Modulift, where he was business development manager. Prior to that Charlesworth had worked at lifting industry businesses such as Crosby Europe and Hendrik Veder Group.
Yoke added that he joins its sales effort “after recently achieving commercial success from European industrial lifting manufacturers with his strong lifting industry background”.
“Andy is excited to work with the Yoke sales team to spread the awareness and the importance of safety, digital product solutions and fit-for-purpose product applications to prospective customers while continuously creating the value with them.”
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