Verlinde has expanded in Southeast Asia Pacific opening an office in Singapore.
Verlinde, based in France, is a manufacturer and exporter of lifting equipment, and continues to grow led by new MD, Pierre Eluard in March 2024.
Previously deputy MD and sales director for South-East Asia Pacific region, Eluard has spent the last three years revitalizing Verlinde’s commercial activity in the region.
As a central part of this expansion strategy he has announced the appointment of a new sales manager, Arthur Sauchay based in Singapore.
Sauchay’s objective is to develop Verlinde’s reputation as a premium brand in the Asian market which is experiencing a robust growth trajectory, supported by strong infrastructural development, foreign investment, and growing demand in various industrial sectors.
“The lifting market in the area follows these evolutions while being challenged by strong competition, especially the Chinese products which are omnipresent,” said Eluard.
“Verlinde stands out with its value-added technical hoists, such as our ATEX range, which reflects this and our know- how in mainly targeting the oil & gas and petrochemical industries. As an example, in sectors where customers are uncompromising about safety, ATEX certification, combined with European knowledge, is a guarantee of reliability. We also base our development on a common proficiency and expertise shared with our local partners who have been loyal to us for over 20 years.”
A collaboration illustrating Verlinde’s guideline “Next Level Partnership” principles.
Eluard added: “To complement this, we are actively working to improve our performance and customer relations, notably through the development of our online tools and our new representatives abroad. Our aim is to move forward and innovate, while remaining true to our values and constantly adapting to market developments.”
Sauchay was recruited by Verlinde under a VIE (“International Corporate Volunteering”) contract in Singapore rafter graduation.
“Singapore’s strategic location enables us to expand rapidly and easily in the region, and to react quickly to support our partners, They are mainly located in Singapore, Malaysia, Thailand, Vietnam, Australia, New Zealand, Indonesia, etc., most of whom we have been working with for over 20 years. These partnerships enable us to offer tailored solutions and shared know-how to end-users in the region,” he said.
“First, I want to develop Verlinde’s image and increase the brand’s visibility, as we have a certain potential of being better known and noticed in this region. Second, I intend to handle more and more projects and to benefit from growth opportunities offered by the Southeast Asia & Pacific region. In the end, my goal is to achieve our brand image and expansion strategy by promoting the quality of our technical equipment, products made with our European expertise that meets the most demanding standards.”
